I'm Sarah,

I have a deep love for makeup and how it can make people feel.

But over the years, I have seen makeup being abused as a hollow tool used to generate money, disguising pure clickbait-entertainment as passion and education.

I started creating social media content with the goal of sharing 'what mainstream beauty doesn't', and I'm proud to say that I have found an incredible audience who share my vision of makeup as the beautiful art that it is. Once my audience began requesting 1-on-1 consultations with me, I was inspired to create SoftFocus.

This service is the culmination of my years of passion, dedicated to the vision of makeup as an instrument to: honour your unique beauty, infuse calm into your life, and add to your intimate understanding of yourself.

If that resonates with you, I am delighted that we've found each other.

 

Sincerely,

Sarah ♥️